Robo advisory has just started to impact wealth management but euphoria has been transformed into realism. High customer acquisition costs for FinTechs, conflict of objectives for retail organizations and pricing so far prevent independent robo offerings to quickly gain significant market share and to get profitable.

With financial institutions entering the market more and more competition increases and paves the way for the next evolutionary step. Cross borders, enrich and individualize the offering, know your customer and consequently digitize processes seem to be success factors to reach the next level.

Our FinTech Comment can be downloaded here.