What we did

Capitalmind Investec actively supported EDM as exclusive advisor along the entire sell-side process: marketing materials preparation, screening and selection of the relevant strategic and financial buyers through a competitive process, management of the due diligence and negotiation of terms and conditions of the deal plus ultimate closing of the transaction.

About the deal

EDM Media Group (“EDM”) is market leader in the field of marketing data and technology within the Benelux, servicing the top 500 organizations in this area. EDM provides a solid data foundation to support a data driven strategy with Audiences, Insights and Data Quality.

EDM was founded in 1995 and has shown strong growth ever since, both autonomous as well as through acquisitions. Following the transaction the company will, together with Newport Capital, continue to execute its Buy & Build plan to become the number 1 in people-based marketing by further connecting systems and data that drive seamless customer experiences and higher ROI.

NewPort Capital is an independent private equity firm focused on investing in Dutch based mid-market companies with a proven track record, considerable growth potential and a strong and ambitious management team.

Ronald Langendoen, Chief Innovation Officer of EDM: “the collaboration with NewPort will give an extra boost to the chosen strategic path to become the leading data technology company in the Benelux. Being, staying or becoming the logical choice for our customers in all aspects of customer data management. That is what we are working on.”